Why I practice coaching?
I’ve been where many of my clients are—stuck in a role that doesn’t fit, overwhelmed by unclear expectations, and pressured to deliver without the tools or support to succeed. That’s why I coach.
I believe in transitions, intentional progress, and continuous improvement. My mission is to help managers and professionals move from pressure and uncertainty to clarity, confidence, and meaningful impact. This is why I take my job very seriously when it comes to helping my clients transition from feelings of pressure, uncertainty, and overwhelm to a state of control, calm, clarity, empowerment, and motivation.
This is me…
– International Coaching Federation (ICF) member since 2023.
– Certified Design Thinking practitioner and facilitator (Design Thinkers Academy, 2023).
– ICAgile Certified Professional (Agility in HR – Agile ICP-AHR, 2021).
– HR Professional (CIPD Assoc, by CIPD UK, since 2012).
– ACSTH-accredited Coach Training (MTW Romania – 2019).
– 15+ years in people development.
My coaching approach
I use a Design Thinking-inspired framework—Understand → Explore → Materialize—to help clients chart purpose-driven career paths and develop core managerial skills. Together, we uncover what matters, test new strategies, and turn vision into action.
1. Understand: Gain deep insights into your goals, challenges, and needs.
2. Explore: Generate and evaluate potential solutions and pathways.
3. Materialize: Implement strategies and actions to achieve your aspirations.
With this approach, I support you in finding “le fil rouge” that governs your journey and transforming your vision into reality, one step at a time.
On a personal note…
I believe in free will, that we all are stronger than we realize, and that we become better each day. However, when we make our efforts intentional, we will do it faster.
When working with me, expect honesty, empowerment, inspiration, and my undivided attention—not perfection.

