When we think about management or leadership, we often picture a leader guiding a team: giving directions, motivating everyone, and helping them perform. Yet, Henry Mintzberg’s leadership model broadens this perspective by pointing out three important interpersonal roles—figurehead, leader, and liaison—that are key to success.
Most of us are familiar with the leader role, but the figurehead and liaison roles are just as important, even if often overlooked.
▪️ As a figurehead, a manager represents the organization formally and symbolically—through rituals, ceremonies, and even day-to-day visibility. This role helps build trust and reinforces the organizational shared values.
▪️ The liaison role, on the other hand, is all about building and maintaining relationships—both inside and outside the organization. Managers who do well here create opportunities for teamwork, new ideas, and influence.
Ignoring these roles can limit a manager’s impact. Embracing them enhances credibility, strengthens culture, and extends organizational reach.
Reflective Questions:
What are the instances when I represent my team or organization in symbolic or public ways?
◽How do I intentionally cultivate relationships beyond my immediate team?
◽How visible and approachable am I as a leader?
◽What rituals or routines reinforce my team’s identity and purpose?
◽Who are the key contacts in my network that support my goals?
Being an effective manager is about more than just directing—it’s about connecting, symbolizing, and influencing.
